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People recommend dozens of negotiation tactics and styles all geared towards getting a deal in place. Investing time and effort into a contract only to leave it on the table can be extremely difficult. The truth is that most negotiators won't secure every deal. You'll likely have sales that don't go through and that's not always because you chose the wrong style or tactics. Knowing when to walk away from a negotiation is just as important as knowing how to close a sale.